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Breakfast in the Classroom with Milk and Cereal

“Breakfast Every Day” Privacy Statement

“Breakfast Every Day” is produced by American Dairy Association and Dairy Council (ADADC), Inc. and managed by ADADC. This policy does not cover information collected on sites linked from

American Dairy Association and Dairy Council, Inc. is committed to bringing you information that meets your individual needs and, at the same time, protects your privacy. The following is a summary of the various ways ADADC treats the information you provide while using its sites.

American Dairy Association and Dairy Council, Inc. only collects personally identifying information with your specific knowledge and consent. For instance, when you enter a contest or promotion you are asked to provide information such as your name, address, phone number, date of birth or e-mail. American Dairy Association and Dairy Council, Inc. uses this information to provide you with the service you have requested. For example, if you a contest or promotion, ADADC will use your e-mail address to contact you or inform you about contests results and/or contest prizes won.

American Dairy Association and Dairy Council, Inc. does not sell any of our users' personal information. We may, however, share information with carefully selected affiliates and our partners regarding promotions, contests or events. If you do not wish to have your information shared, write to us (see below) or send an e-mail to ADADC also allows access to its database by third parties that provide us with services, such as technical maintenance, but only for the purpose of and to the extent necessary to provide you with those services. Any third party who has access to our database for this purpose is bound by the terms set forth in this policy. There may also be occasion when ADADC is legally required to provide access to its database in order to cooperate with police investigations or other legal proceedings. In those instances, the information is provided only for that purpose.

Finally, while your individual information is protected as outlined above, ADADC reserves the right to use aggregated, anonymous data about its users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners.

This Privacy Policy may be modified from time to time; notice of changes will appear on this page, so check back often. Any such changes will be prospective, never retroactive.

If you have concerns or questions about any aspect of this policy, please e-mail ADADC. We welcome your feedback. You can also send us regular mail at the following address:

American Dairy Association and Dairy Council, Inc.
attn: Michele Wood
Interstate Place II
100 Elwood Davis Drive
North Syracuse, New York 13212